From the Official www.TomCruise.com Blog:
Remember that scene from Minority Report where Tom Cruise passes by a billboard that recalls his past purchases?
In the film, Cruise’s character John Anderton walks through a mall with digital billboards that offer him a more “personal” ad experience. Watch in the video clip:
Turns out that fictional billboard from the movie has been developed by engineers in Japan!
According to the Telegraph, the billboard, which has been developed by Japanese electronics company NEC, uses built-in cameras to identify a shopper’s age and gender when they walk past it. The Next Generation Digital Signage Solution will then suggest a product it thinks the consumer would like, based on their demographic. The technology is currently being tested in shopping areas in Japan.
“For digital signage that relies on generating revenue by selling advertising, there has always been a need for advertising agencies to know who is watching,” said Takeshi Yamamoto, NEC’s vice president of strategic alliances, to ABC News. “While the technology captures data as it relates to gender and age, it does not capture or store any footage or information as it pertains to a specific individual.”
And it gets even weirder – remember the gloves Tom wore to control images on a computer screen? Those are now a real thing, too!
According to Popular Science, MIT students Tony Hyun Kim and Nevada Sanchez show off the wireless capabilities of the Glove Mouse, an electrical engineering project they created last year for less than $100. The Glove Mouse lets users zoom around map applications, while the gloved hands can “grab” the map and zoom in by pinching fingers. See for yourself in this video:
Watch more memorable scenes from Minority Report in the Tom Cruise Career Retrospective Reel, which highlights favorite moments from all of Tom’s movies!
What do you think of the Minority Report billboard and gloves coming to life? Sound off in the comments below!